How Intent Point Helped A Toy Manufacturing Company Increase Sales With Precise Digital Marketing and Data Driven Strategies
E-commerce has become an indispensable part of global retail over the last few years. As digital technology rapidly increase, the number of people making purchases online is ever-increasing. In recent times buying and selling goods has undergone a substantial transformation due to the ongoing digitalization of modern life, thereby making the competition in online shopping more intense day by day.
Our Client, based in Malaysia, manufactures and supplies toys for infant and children. The company owns manufacturing facilities of 50,000 sq ft. at different locations with US$4.8M turnover. The client has carved a niche in the global toy market through high-quality craftsmanship and eco-friendly materials. The products are thoughtfully designed to promote perceptive, physical, and emotional well-being.
Problem:
The client created an ecommerce platform promoting their own products and also invited other vendors selling other products to make it a one stop solution for kids. But with traditional marketing tactics, the client was unable to drive online sales. The client couldn’t keep pace with the increasing competition. Therefore, with much research, the client approached Intent Point for the following problems:
How to grow online sales?
How to cope up with changing digital marketing trends?
How to overcome competition in this globalized ecommerce world?
Solutions Suggested:
Intent Point studied the clients’ products, strategies, financial health, the team, competition, latest and upcoming trends in detail. Our Experts, with their experience and in-depth study offered tried and true e-commerce marketing strategies. Each customer is unique, and so multiple approaches were used to ensure maximum ROI.
1. Make paid social media advertising look organic: we suggested to run ads that not only will look a non-paid ad but also intrigue people to learn more about the brand
2. Give website visitors a brand story: every consumer looks for a personalised product. With brand story, the customer is able to relate and connect with the brand.
3. Retarget all visitors who views product pages: intent point suggested tools that show relevant products at a single click and show customer reviews to build trust
4. Data-driven marketing strategies and tactics that focus on rapid experimentation and data-driven decision making to achieve fast and sustainable growth. By leveraging data and analytics, ecommerce businesses can identify areas of opportunity and quickly test new tactics to see what works and what doesn’t.
5. Regular Business Insights on the industry, customers and their behavior to tap competition and statistics
6. Introduced Influencers to promote your ecommerce platform
7. User-generated content: content created by customers of your products such as reviews, photos, videos, and social media posts. Harnessing the power of UGC is an effective growth hacking strategy for ecommerce businesses, as it can help build trust, increase engagement, and drive sales
8. Regular Newsletters and Email Marketing: By sending targeted and personalized emails to your customers, you can encourage them to visit your website and make a purchase
9. Omni channel browsing and shopping experience
10. Flexibility in fulfillment
11. Humorous marketing campaign: as the products are for children, humorous ads always drive sales
12. Referral Programs: Offer discounts on referrals and make your customers your brand ambassadors
Outcome:
The marketing strategies and tools offered by Intent Point increased sales by 28%. The brand started getting more recognized in the digital world and gained much higher acceptability over competition.
