A Traditional US Bank’s Big Bang Credit Card Marketing Campaign – Lessons Learned from a Traditional Approach

A prominent US bank, renowned for its traditional marketing methods, historically relied on “Big Bang” campaigns to launch new products, including its credit card offerings. These campaigns were meticulously planned for months, with an intense focus on creating a synchronized, multi-channel launch. The bank used multiple mediums like social media, print, radio, and in-person events …

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Increase Sales With Precise Digital Marketing and Data Driven Strategies

How Intent Point Helped A Toy Manufacturing Company Increase Sales With Precise Digital Marketing and Data Driven Strategies E-commerce has become an indispensable part of global retail over the last few years. As digital technology rapidly increase, the number of people making purchases online is ever-increasing. In recent times buying and selling goods has undergone …

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Build more than just a reliable e-commerce platform

Assistance in the development of an online marketplace bringing in pace, giving customers a personalized experience driving customers to them to the platform Our Client, based in Italy, has a turnover of US$95m The client offers a wide suite of products in many categories, including home, electronics, garden, fashion, gifts and leisure, toys, sports equipment, fitness & wellbeing, …

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Organizational Change Management

Our client, a large organization, wanted to implement a major organizational change, such as adopting a new technology or restructuring departments.Intent Point conducted an organizational assessment, identified potential challenges, and developed a change management plan.Our team of Experts identified the hidden blocks which normally aren’t visible being part of the same organization. Intent Point facilitated …

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Declining Profitability and a lack of a Growth Strategy

Our client, a mid-sized manufacturing company, produces automotive parts. The company has been in operation for over 35 years but had been facing several challenges recently, including declining profitability and a lack of a clear growth strategy. The client reached out to us to help to identify issues and offer a goto market strategy Engagement …

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