The primary objective of the case study was to bring in Business Transformation, Promote AR Postcards, Offer a Goto Market Strategy
Postcards had been a popular means of communication in India but lately their usage and popularity had significantly declined compared to earlier times. The decline in postcard usage can be attributed to several factors, some of which include Internet penetration, technological advancements, digital communication, cost & time, lack of promotion, more usage of greeting cards and many other factors. Therefore, Intent Point did an in-depth study and created an advanced value for postcards by bringing in technological advancements and integrating Augmented Reality (AR).
Our Client: FlippAR GO
FlippAR has the world’s largest collection of augmented reality postcards. Augmented Reality (AR) Postcards combine old school physical postcards with augmented reality tech, to bring alive stories in the form of 3D, videos, audio and more, in AR.
USP
Rich designs, with AR integration.
Largest collection of AR Postcards in the world (over 700+ designs).
Among the very few organizations in the world to have Braille embossed on the postcards.
Sales Growth
20%
1st yearSales Growth
35%
2nd yearHow Intent Point created Value Proposition for the Postcards:
Intent Point team of Experts conducted a thorough market research to gain insights and identified unexplored markets based on demographics, interests & geographical locations.
Intent Point also developed a lot of content on different monuments, points of interest adding a value to the old time postcards. Ran a growth experiment to see if the content can be distributed and one of the ideas was to try out with postcards – since it is something that resonates with travelers. As per the study, the team noticed there has been a radical shift in the way customers access information, compare products, and make purchase decisions. These new-age customers can be reached much more efficiently – if the client adapts to innovative communication methods. Intent Point established digitisation and promoted AR postcards through e-commerce and other social media platforms.
To create value and expand the reach Intent Point established collaborations with government bodies, local tourism boards, industry chambers, influencers, bloggers, and organizations promoting the product.
A detailed growth plan was offered including setting up an e-commerce website, social media sales strategies, and different client search tactics.
Partial List of clients won for AR postcards
IIT Madras, Atout France, Ministry of Tourism, Department of Tourism (Karnataka, Telangana), India Post (Karnataka Circle), Indian Institute of Science, G20, Burj Khalifa, Blossoms Book Store, Bangalore Creative Circus, Nerlu (cafe), Araku (cafe), Goobes Books, Rail Museum Mysore, Jawaharlal Nehru Planetarium, Indian Music Experience, HAL Museum, Bannerghatta National Park, Champaca Bookstore and Cafe (Bangalore, Goa), Art of Living, Bangalore Literature Festival, Karnataka State Marketing, Communication & Advertising Limited, ISKCON, New Variety Decors (Delhi), The Old Curiosity Shop Chennai
