Assistance in the development of an online marketplace bringing in pace, giving customers a personalized experience driving customers to them to the platform
Our Client, based in Italy, has a turnover of US$95m The client offers a wide suite of products in many categories, including home, electronics, garden, fashion, gifts and leisure, toys, sports equipment, fitness & wellbeing, cosmetics, and more. Given that the client operates multiple global sites, the organization recognized that its customers naturally anticipate a personalized digital experience.
Problem
The company created an online marketplace but faced a significant hurdle in generating distinct experiences at the country level while concurrently promoting and aligning comprehensive experiences worldwide. They required to enhance the current marketplace platform with multiple novel features and integrations, but they recognized that they necessitated additional resources. After conducting thorough research, they decided to leverage the expertise of Intent Point to provide them with fully customized solutions that cater to their intricate needs.
Challenges
- Creating multiple unique experiences at the country level while promoting worldwide
- Integrating various third-party
- Installing product feeds from multiple sources
- Integrating multiple shipping providers
- Customized notifications for the team
- Developing an AI-based recommendation system to enhance sales
- Ensuring customer data is stored securely
- Ensuring compliances
Solutions Suggested
To bridge the gap between experiences and generate efficiency inside the business, Intent Point suggested an altogether unique strategy
- Headless Commerce: an e-commerce architecture where the front-end is decoupled from the back-end commerce functionality and can thus be updated or edited without interfering with the back-end
- A marketplace management tool that allows vendors to create, update and manage offers, promotions, prices, and stock levels with a two-way integration
- An automated fraud-check system that protects customers’ payment information identifying fraudulent activity
- Tool to set up product feeds from various sources keeping customers updated on the latest products and promotions
- Promotion cool-off mechanism complying regulations regarding overlapping
- Slack integration to receive notifications and update the internal concerned team
- AI-based recommendation system that helps customers find the desired products at a click without wasting time
- Augmented Reality (AR) Jamie’s second goal is to assist clients in customizing and visualizing their purchases online.
- Omni channel browsing and shopping experience
- Live streaming shopping experiences
- Flexibility in fulfillment
- Easy tool with options for Customer Reviews
- Association with multiple shipping providers allowing customers to track their orders in real-time
- Leadership & Scrum Trainings to internal Team for effective operations
- Lean Management Strategies optimizing processes by reducing time spent on non-value-added tasks ensuring team works in the effective manner
Outcome
A reliable and precise online market platform was created. The strategy and tools suggested brought in pace and customized digital experience per product. The basket-building speed increased by 25% enhancing sales by 35%.
