Blue Ocean Strategy & SHIFT
Blue Ocean Strategy is a strategic framework that suggests organizations can achieve significant growth
and success by creating new market spaces or "blue oceans" rather than competing in existing and
overcrowded marketplaces, often referred to as "red oceans."
To create a blue ocean, Intent Point identifies uncontested market spaces and develops innovative
business models that cater to the needs of non-customers or underserved segments. We make the
competition irrelevant by exploring new market opportunities and innovative value propositions. This
process involves value innovation pursuing differentiation and low cost simultaneously.
Intent Point offers systematic approach and set of tools that helps organizations to navigate the process
of creating and implementing a blue ocean strategy. We provide a roadmap to shift from competing in
existing markets to creating new market spaces.
- Reinventing Business Models
- Creating New markets to make competition irrelevant
- Competition Analysis and Analytics